ETERNA

Founded in 1863, ETERNA has been a leader in menswear innovation. In the 1920s, the brand introduced the semi-rigid collar, a groundbreaking design using a special double weave fabric that could fasten onto a mandarin collar shirt. Later, in the 1980s, ETERNA revolutionized the market with the non-iron shirt made from 100% cotton, offering the natural comfort of cotton without the need for ironing, setting a new standard for convenience in menswear.

Only three percent of the cotton harvested globally meets ETERNA’s stringent quality standards. The brand’s commitment to the highest quality extends throughout every stage of production, ensuring that the finished product is second to none. ETERNA’s guiding principle is simple: “We don’t do anything extraordinary, but we do it extraordinarily well.” In other words, ETERNA is truly obsessed with quality at every step.

Whether for leisure or business, casual or elegant occasions, a shirt or blouse from ETERNA is always the perfect choice. Customers of all ages and style preferences can trust that they will be tastefully dressed for any event, with each ETERNA product offering timeless sophistication and versatility.